Civil Service Fast Stream

"Grow Like Nowhere Else" – National Recruitment Campaign

A bold, future-focused campaign created to position the Civil Service Fast Stream as the graduate scheme of choice, especially for STEM grads and those from underrepresented backgrounds.

Rooted in the idea of growth with purpose, the work invites ambitious individuals to accelerate their careers while making a meaningful impact on UK society. Each execution highlights a different facet of the Fast Stream experience – from real responsibility and professional development to nationwide impact and collaboration.

Visually, the campaign features real Fast Streamers presented as larger than life, appearing physically bigger than the world around them. This bold perspective creates an immediate sense of personal growth, scale, and impact, while subtly referencing the breadth of projects Fast Streamers can be involved in. Carefully chosen props and environments bring to life key areas of government work, reinforcing the idea that Fast Streamers don’t just participate – they shape the future.

This campaign repositions the Fast Stream as an inclusive, ambitious and empowering path. A place where people from all backgrounds can grow like nowhere else.