About

I'm a London-based conceptual creative and Art Director with over 12 years of experience shaping ideas across every major advertising medium.

Originally from South Africa, I moved to the UK with a portfolio full of big ideas and bold thinking, honed at top agencies like Ogilvy, BBDO, M&C Saatchi, Geometry Global and MullenLowe.

For the past seven years, I’ve made my mark in London’s healthcare and recruitment advertising spaces, bringing unexpected ideas to life and delivering campaigns that stand out and stick.

From developing concepts and crafting visual narratives, to scamping, designing, presenting, and artworking, I bring ideas to life at every stage of the creative process. Whether it’s a pitch-winning deck or a fully finished campaign, I take pride in making every detail count.

Whether you're looking to collaborate, chat, or shake things up, let’s talk.