Tyrone Schonknecht

Creative Concept:
Nothing Sticks

Non-stick is a common claim in the category, but rarely shown in a memorable way. This idea turns Tefal’s non-stick performance into a visual problem. Food refuses to stay in the pan unless extreme measures are taken.

The exaggerated restraint makes the benefit instantly clear while the restrained tone of the copy keeps the brand confident and premium. The result is a simple, bold demonstration that is easy to understand and hard to forget.

The campaign shows young parents facing small, everyday reminders of how parenthood changed their lives. Each visual pairs an ordinary parenting moment with a headline that highlights the contrast between expectation and reality. 

The approach is wry, observational, and relatable, reminding the audience that timing matters. It positions Durex as a brand that helps people make thoughtful choices so they can avoid regret and enjoy life on their own terms.

Sudler wanted to go beyond typical Breast Cancer Awareness Month efforts that tend to desensitize people to important information by inundating them with pink paraphernalia.

This year it embarks on a three-part campaign designed to raise internal awareness about breast cancer in WPP Health Practice’s London office.

Sudler re-envisioned their iconic Sudler logo, implemented a guerrilla office locker takeover, and created a custom-made breast box (complete with a cancerous prosthetic breast) with the key take out being that 1 in 7 woman will get breast cancer and checking is the best way to save lives, but … do you really know how to do it?

Note: All work shown is the property of the respective clients/agencies and is presented here solely for portfolio purposes.

Edgars, one of South Africa’s leading fashion retailers, needed to promote its biggest sale of the year.

Instead of producing another polished, predictable fashion ad, we encouraged the client to take a more daring and humorous approach.

For Gumtree we wanted to show how easy it is to make money from the things you already own. The ad follows one guy as random people appear everywhere around him, from under his car to his freezer, all eager to buy his stuff.

The humour and absurdity make the message clear and memorable. Almost anything can earn you money on Gumtree and your next buyer might be closer than you think.

Showcasing Post-it’s brand essence of “never forgetting” in a humorous, charming and fresh manner.

Packaging design for my homemade chilli sauce: Squirtbum. Available in 3 flavours: mild, hot and extra hot

Initiative Media is a media placement agency. We were tasked with creating a print advert showcasing Initiative Media’s proud sponsorship of the MOST Media Owner Lamb Awards

The 360∘rollout of Vodacom’s monthly campaigns, including TVC sting, retail catalogue cover, content and out of home.

Direct mailer for Edgars, a South African fashion retailer, showcasing their new Summer range for men.

Direct mailers for Edgars’ athletic clothing brand, Pro-action. The DM folds out into a motivational poster on the back.

In a nod to South Africa’s resilience during load shedding, this conceptual advert reimagines the iconic Absolut Vodka bottle as a makeshift candleholder, which is a common household improvisation during power outages. By merging a symbol of nightlife with the everyday reality of blackouts, "Absolut Light" celebrates the uniquely South African spirit of creativity, adaptability, and community. This visual commentary blends cultural truth with brand identity, making the familiar feel both striking and meaningful.